The Company & The Team
Founded in 1998 in Quebec, Endurance Aventure collaborates with host regions to design and produce international-caliber sporting events showcasing exceptional natural landscapes. Far more than mere competitions, these events act as powerful engines for tourism promotion, territorial branding, and local economic development, amplified by television productions broadcast worldwide.
Unlocking the Potential of the Great Outdoors
Founded in 1998 by Jean-Thomas Boily and Daniel Poirier, Endurance Aventure brings endurance athletes together around distinctive challenges, exploring awe-inspiring territories and inspiring communities. In 2017, Bastien Michau and Marc Plante joined the leadership team as partners, expanding its international footprint.
Today, Endurance Aventure totals more than 10,000 km of surveyed wilderness trails, dozens of hallmark events (GBC 500, ARWS Junior World Championship Témiscamingue, Raid International Gaspésie, Canada Man/Woman XTRI, Raid International China, Traversée internationale du Lac Memphrémagog), and mobilizes a network of 150 field professionals (trail designers, wilderness medics, all-terrain cinematographers, logistics coordinators).
Alongside athletic competitions, our audiovisual unit produces captivating adventure documentaries for national television networks and digital platforms, providing host regions with premier global tourist visibility.
Key Figures & Milestones
- Founded
- 1998 in Quebec (about 28 years of continuous operations)
- Motto
- "Pour des gens plus fous que la moyenne !"
- Courses designed & scouted
- + 10,000 kilometers in raw nature
- Executive leadership
- Daniel Poirier, Jean-Thomas Boily, Bastien Michau, Marc Plante
- Operational headquarters
- Magog, Eastern Townships, Quebec, Canada
The Leadership Team
Endurance athletes, certified wilderness guides, and seasoned producers dedicated to your vision.
Co-Founder & TV Director Daniel Poirier
Co-founder of Endurance Aventure in 1998. Passionate adventure racer and long-distance triathlete, Daniel directs sports documentary films and extreme cinematography in hostile environments for national and international broadcast.
Co-Founder & Field Logistics Jean-Thomas Boily
Co-founder of the organization, Paralympic cross-country skier, and elite cyclist. Jean-Thomas orchestrates global logistics, course safety protocols, and field engineering for every competition.
Race Director & Partner Bastien Michau
Caving and canyoning guide, expedition racer, and expert orienteer. Bastien designs and supervises the most demanding endurance routes, including Raid Témiscamingue and the inaugural Junior Adventure Racing World Championship (ARWS).
Executive Producer & Partner Marc Plante
Partner since 2017. Passionate about team sports and hockey, Marc oversees executive production for documentary projects and builds international broadcast and distribution partnerships.
Media Relations & Welcome Patricia Desgagné
Anthropologist and polyglot, Patricia coordinates relations and hospitality for international delegations, expedition teams, and overseas journalists.
Our Operational Pillars
At Endurance Aventure, every challenge is built on proven logistical rigor and deep collaboration with host communities.
Planning an Expedition, Event, or TV Production?
Put about 28 years of field expertise, wilderness logistics, and extreme cinematography at the service of your vision.